SEO: Why you must do it
By now, the majority of online marketers and company owner understand that SEO is an important aspect for driving site traffic. If your website and material aren't appropriately enhanced, both for desktop and mobile users, you'll have an extremely challenging time attracting traffic from organic search your site.
There are numerous benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Correct SEO not just indicates better rankings, it implies a better user experience
The search engines want to see a mobile-friendly style, great user signals (high time on website, low bounce rates, and so on) and good combination of appropriate photos and videos. These components are all essential for providing a great experience for your visitors as well; in other words, by enhancing your site for SEO, you're instantly likewise improving your user experience.
2. Organic search might account for as much of 64% of all site visitors
A study by Conductor of over 310 million website visits to 30 different sites showed that natural search accounted for 64% of all referral traffic. While other research study seems to show that social media has now surpassed search somewhat in regards to referrals, there's no question that search stays a vital source of traffic for most services.
3. SEO leads tend to have higher close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the original source of this figure, it wouldn't amaze me if this were true; it makes good sense that searchers who are looking for specific products or services are most likely to make a purchase from services who they look for through search, rather than those who try to attract them using outgoing marketing methods (i.e. cold leads).
4. Inbound marketing approaches (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report discovered that among marketing specialists, SEO had become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not producing leads through search, who is recording these valuable leads?
5. Ranking in local search straight causes increased gos to and sales
If you run a regional business, optimizing your website for regional search is absolutely crucial. A growing number of consumers are using local search questions to identify local services and to discover areas, hours and directions.
According to Google, 50% of consumers who carried out a regional search on a mobile device visited a store on that very same day. These searches likewise led to higher sales: 18% of local mobile searches resulted in a sale within one day.
6. Online marketers rank SEO as one of their most reliable digital marketing strategies
According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing method, 66% discover it "really effective or effective". Only 7% stated that their SEO efforts were "not very efficient or not at all efficient".
7. SEO results in increased reliability for your brand
Ranking highly in the search results page signals to searchers that you're a key player in your market. On the other hand, ranking on the 2nd or 3rd page might result in undesirable presumptions: that you're a new service, that you're not also known or that you don't have the budget (and thus sales) to afford to boost your rankings.
8. SEO can be a less hands-on technique than other incoming techniques
Social media and learn more here e-mail marketing are both highly reliable channels for generating leads, however both require some degree of consistent effort. Once a page is SEO-optimized, you can typically sit back, relax, and let it climb up the rankings on its own merit.
9. Being on the 2nd or 3rd page of the search results page means essentially no search visibility
Some entrepreneur forgo any official SEO efforts due to the fact that they believe that remaining in the search results (throughout the results) is "good enough". Research by Moz shows that 71.33% of clicks take place on page one of the search results. Correctly enhancing your website and content are essential to attaining top rankings; and for that reason any degree of search visibility.
10. The vast bulk of customers research items online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of buyers research and compare products online prior to making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining very first page rankings for your company and items is important if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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